Ingrid Lunden / TechCrunch:

TrackR, maker of Bluetooth trackers for physical objects, rebrands as Adero, a system to organise multiple groups of items using three or more smart tags  —  Earlier this year, we reported that Trackr, a startup that makes a small Bluetooth device that you attached to items like keys to locate …

TrackR, maker of Bluetooth trackers for physical objects, rebrands as Adero, a system to organise multiple groups of items using three or more smart tags (Ingrid Lunden/TechCrunch)
Source: Tech Meme