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Sensor Tower data: following Snapchat's new gender-swapping and baby filters, global downloads in May reached 41.5M, up from 16.8M in the previous month (John McDermott/OneZero)

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John McDermott / OneZero:

Sensor Tower data: following Snapchat’s new gender-swapping and baby filters, global downloads in May reached 41.5M, up from 16.8M in the previous month  —  But can the company build on the momentum?  —  Last month, Snapchat achieved the kind of virality most companies can only dream of.