TicketMaster, the most globally recognized company in events ticketing, has given into the hype and bought a startup specializing in blockchain-based ticketing solutions. Announced today, TicketMaster now owns Upgraded Inc., an American software firm responsible for creating a nifty smartphone app that authenticates event tickets using Ethereum technology. Essentially, Upgraded generates dynamic barcodes powered by smart contracts, which venues and ticket-holders can scan to ensure they don’t fall victim to scalpers and other fraudsters. According to the release, TicketMaster believes Upgraded’s app will fit perfectly into its new suite of live event products, which includes a facial recognition tool and…
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TicketMaster discovers blockchain, buys Ethereum-powered app
Source: The Next Web
