Tinder is launching Swipe Night, a weekly Choose Your Own Adventure-style experience that’ll match users based on the choices they make. The first episode of the “interactive, apocalyptic adventure” will debut on October 6th, and new episodes will run every Sunday in October.
During each five-minute vertical video episode, viewers will get seven seconds to swipe on moral dilemmas and practical choices as they lead a group of friends through the end of the world. Choices will be added to viewers’ profiles, which Tinder hopes will spark conversation and make for some unconventional icebreakers. “There’s definitely no wrong answers,” says Tinder product lead Kyle Miller. “It really pulls out who you are, your personality, and your values….
Tinder’s Choose Your Own Adventure-style series will pair matches based on their choices
Source: New feed
