Earning top-tier media coverage for your brand can be a thrill. You’re dramatically boosting your brand’s awareness, and the links themselves can provide substantial improvements to your organic rankings, as well. As an added benefit, when a very popular, authoritative site covers your content, other sites often syndicate it, earning you more links over time organically without any additional effort.  But as a content creator, I asked myself: “How can I tap into link syndication more deliberately to reap these brand recognition and SEO benefits? Why do some stories enjoy massive syndication after initial earned media coverage while others don’t?” …

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Data analysis: Where you should focus your link-building efforts
Source: The Next Web