Most people can’t really innovate, says Hartmut Esslinger, founder of frog design. He and his company (now celebrating fifty years in business) helped design Apple’s portable computers, Sony’s Walkman, and many websites, apps, gadgets, and high-end medical and dental equipment. These are his principles of innovation.

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How to Come Up With New Ideas According to Hartmut Esslinger, founder of Frog Design
Source: Life Hacker