Anthony Ha / TechCrunch:

E-commerce optimization startup Tradeswell raises $15.5M Series A led by SignalFire  —  After launching in October, Tradeswell is announcing today that it has raised $15.5 million in Series A funding.  —  Co-founder and CEO Paul Palmieri previously led digital ad company Millennial Media …

E-commerce optimization startup Tradeswell raises .5M Series A led by SignalFire (Anthony Ha/TechCrunch)
Source: Tech Meme