Several Instagram creators say Reels payments have fallen in recent weeks by up to 70% and the number of views required before getting paid is over 10x higher (Cristina Criddle/Financial Times)

Several Instagram creators say Reels payments have fallen in recent weeks by up to 70% and the number of views required before getting paid is over 10x higher (Cristina Criddle/Financial Times)

Cristina Criddle / Financial Times:
Several Instagram creators say Reels payments have fallen in recent weeks by up to 70% and the number of views required before getting paid is over 10x higher  —  Platform’s Reels format was considered a rival to TikTok but content creators say their income has fallen