Meta says Reels takes up 20%+ of the time that people spend on Instagram, and says that video, overall, makes up 50% of the time that users spend on Facebook (Aisha Malik/TechCrunch)

Meta says Reels takes up 20%+ of the time that people spend on Instagram, and says that video, overall, makes up 50% of the time that users spend on Facebook (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch:
Meta says Reels takes up 20%+ of the time that people spend on Instagram, and says that video, overall, makes up 50% of the time that users spend on Facebook  —  Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% …