Many small businesses that use personalized online ads are cutting back on marketing, in part due to Apple’s ATT, as they face rising customer acquisition costs (Patrick McGee/Financial Times)

Many small businesses that use personalized online ads are cutting back on marketing, in part due to Apple’s ATT, as they face rising customer acquisition costs (Patrick McGee/Financial Times)

Patrick McGee / Financial Times:
Many small businesses that use personalized online ads are cutting back on marketing, in part due to Apple’s ATT, as they face rising customer acquisition costs  —  Online brands reliant on personalised ads ramp back marketing spending  —  Small businesses are cutting back marketing spending due …