The experience of finding answers on the new Bing Chat powered by AI will now include ads.
Microsoft says ads will be variable in nature, so different users could see different types of ads.
The company also wants to drive traffic to publishers from where Bing sources its responses through rich captions.
Microsoft is adding ads to responses from Bing’s AI-powered chatbot, the company said in a blog post published on Wednesday. It’s the inevitable result of Bing’s 100 million and growing daily active users since the introduction of the ChatGPT-powered AI features.
