BeReal struggles to retain users as some find its authenticity monotonous; Apptopia: the app’s daily users dropped to under 6M in March from ~15M in October (Callie Holtermann/New York Times)

BeReal struggles to retain users as some find its authenticity monotonous; Apptopia: the app’s daily users dropped to under 6M in March from ~15M in October (Callie Holtermann/New York Times)

Callie Holtermann / New York Times:
BeReal struggles to retain users as some find its authenticity monotonous; Apptopia: the app’s daily users dropped to under 6M in March from ~15M in October  —  BeReal was pitched as Gen Z’s safe haven from the artifice of social media.  For some, authenticity only proved interesting for so long.