BMW drops a controversial subscription that activates heated seats or other hardware already in its cars, limiting subscriptions to software-based functions (Alistair Charlton/Forbes)

BMW drops a controversial subscription that activates heated seats or other hardware already in its cars, limiting subscriptions to software-based functions (Alistair Charlton/Forbes)

Alistair Charlton / Forbes:
BMW drops a controversial subscription that activates heated seats or other hardware already in its cars, limiting subscriptions to software-based functions  —  BMW has made a U-turn on a controversial subscription service that saw drivers pay a fee to activate the heated seats already fitted to their car.