Streaming services, including Hulu, Peacock, and Max, are increasingly showing “pause ads”, which appear a few seconds after a viewer pauses the programming (Brian Steinberg/Variety)

Streaming services, including Hulu, Peacock, and Max, are increasingly showing “pause ads”, which appear a few seconds after a viewer pauses the programming (Brian Steinberg/Variety)

Brian Steinberg / Variety:
Streaming services, including Hulu, Peacock, and Max, are increasingly showing “pause ads”, which appear a few seconds after a viewer pauses the programming  —  Time for a different sort of commercial break.  —  Any subscriber to the ad-supported version of Hulu is bound …