Sources: X generated just over $600M in ad revenue in each of 2023’s first three quarters, down from $1B+ per quarter in 2022 and on track for ~$2.5B in 2023 (Kurt Wagner/Bloomberg)

Sources: X generated just over $600M in ad revenue in each of 2023’s first three quarters, down from $1B+ per quarter in 2022 and on track for ~$2.5B in 2023 (Kurt Wagner/Bloomberg)

Kurt Wagner / Bloomberg:
Sources: X generated just over $600M in ad revenue in each of 2023’s first three quarters, down from $1B+ per quarter in 2022 and on track for ~$2.5B in 2023  —  – X to miss internal goals for ad revenue, people familiar say  — Musk’s personal tweets continue to scare off advertisers