Despite Apple’s introduction of App Tracking Transparency on iPhone to prevent advertisers gleaning private information, media firms are getting startling details through shady advertising practices.
App Tracking Transparency was introduced with iOS 14, and was so effective at preventing advertisers harvesting data that Facebook announced that its revenue would be down $12.8 billion in 2022 alone. Despite Apple’s success, though, some advertisers have simply moved to a different method of tracking.
Rather than directly tracking when an iPhone user clicks on an ad, the new method involves firms collating large amounts of data and then spotting the patterns advertisers want to know.
