A detailed report on Apple’s decade of Apple Car development reveals five ditched concepts, hubris, and executive failings.
Analysts will no doubt examine Apple’s worst-kept secret, Project Titan, for years. With every new report, tidbits emerge that were forgotten with time or never shared outside of closed doors.
The latest story from Bloomberg paints a bleak picture of indecision that ultimately led to the demise of Apple Car and Project Titan. In the decade since 2014, Apple has spent an estimated $10 billion on the project and produced at least five prototypes.
