Google has delayed plans to block third-party cookies in the Chrome browser.
The company said it’s now aiming to ditch third-party cookies by early 2025.
This latest postponement comes after two previous delays by Google.
Google announced plans several years ago to ban third-party cookies in the Chrome browser. This ban was most recently supposed to come into effect in late 2024 as part of a so-called Privacy Sandbox initiative, but the company has now pushed this move back to 2025.
Google announced the delay in a blog post, citing feedback from various entities involved in the process:
