The iPhone’s slice of the smartphone activation pie has shrunk to its smallest size in six years, marking a concerning trend for Apple as it grapples with the longest gap yet between its iPhone releases.
The latest data reveals that the iPhone now accounts for only one-third of all new smartphone activations in the US, a significant decline from its 40% share over the past year, as noted by Consumer Intelligence Research Partners (CIRP).
Apple’s once-dominant position in the smartphone market is now under threat as it faces fierce competition from Android devices, which now hold a commanding two-thirds share of new activations. The shift in market dynamics mirrors the situation six years ago when iOS and Android pushed out competitors like Blackberry and Windows.