According to proponents of this myth, Microsoft is out to kill Apple’s Macs with a “new” PC it will design and build on its own. Once it arrives, they expect Microsoft to clean up not only the PC market, but also the market for Edge AI software sales, leaving Apple on the sidelines.
This myth, like the iPhone iPod myth, is based on a fundamentalist faith that insists that Microsoft is invincible and Apple is inconsequential. All other alternatives are just too difficult for lazy tech analysts to fathom.
Consequently, tech analysts are very excited about any prospects for returning things back to the mid 90’s, where Microsoft could do nothing wrong, and Apple could do, well, nothing at all.
