Fintech firm Klarna, one of the early adopters of generative AI said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 million in costs annually. From a report: The company has cut its sales and marketing budget by 11% in the first quarter, with AI responsible for 37% of the cost savings, while increasing the number of campaigns, the company said. Using GenAI tools like Midjourney, DALL-E, and Firefly for image generation, Klarna said it has reduced image production costs by $6 million.
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