Ahead of it rolling out to users, Tim Cook says that Apple Intelligence is already changing lives — including his own.
Apple has been reported to be as much as two years behind the rest of the artificial intelligence industry, and CEO Tim Cook does not care. On the one hand, Apple has actually been doing AI under the name Machine Learning for at least a decade, but on the other, Apple doesn’t look to be first.
“We weren’t the first to do intelligence,” Cook told the Wall Street Journal in a new interview. “But we’ve done it in a way that we think is the best for the customer.”