WhatsApp has grown from a humble instant messaging app to a rich platform housing businesses, channels, communities, and more. With many companies relying on WhatsApp to deliver their marketing messages, however, certain users now find themselves helplessly overloaded with spam. While they could always block these businesses altogether, this would stop them from receiving important texts, like order updates and two-factor authentication codes. Fortunately, parent company Meta is aware of the marketing spam problem, and it’s introducing new tools to help WhatsApp users keep their inboxes under control.
