Apple TV+ is going free for one weekend because it lacks viewers — but it is far from lacking in absolutely superb shows to watch. Here’s what to see first, and just why Apple is doing this.

Apple is cutting down on blockbuster movie theater releases and one impact is that the profile of its Apple TV service will be lower. Since the service consistently has only a small fraction of the audience that Netflix and Disney+ get, Apple has been working to get it in front of more people.