Antenna: 9% of Netflix’s US sign-ups in November were for its ad tier; 57% of subscribers to the plan were re-joining or new signups, while 43% downgraded (Sarah Krouse/Wall Street Journal)
Sarah Krouse / Wall Street Journal: Antenna: 9% of Netflix’s US sign-ups in November were for its ad tier; 57% of subscribers to the plan were re-joining or new signups, while 43% downgraded — Streaming giant’s ad-backed plan accounted for 9% of new signups in the U.S., according to subscription-analytics firm Antenna
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