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Apple Events 2024: Apple’s event plans

Macworld Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams

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For $149.99, you can get 5 years of this marketing AI tool

Macworld STORI AI is an all-in-one brand automation platform that streamlines your marketing workload. Save time quickly generating content, and save money by doing it all with a 5-year Essential Subscription for only $149.99 (reg. $1,200).  Simplify your marketing tasks with a suite of automated branding tools. STORI AI can suggest colors and logos, and even generate mission statements and values. You can even invite other

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EA readying plan to load in-game advertising into its full-price AAA games as “meaningful driver of growth”

Electronic Arts is internally discussing the best way to get external advertising into its full-price games, looking at how to best “do very thoughtful implementations” So says EA CEO Andrew Wilson who made the statement on Electronic Arts’ latest earning call. “…Advertising has an opportunity to be a meaningful driver of growth for us.” Wilson

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An account of chatting with 18 AI companions for a month: AI friendship is hollow, but chatbots could enhance human socializing if developed responsibly (Kevin Roose/New York Times)

Kevin Roose / New York Times: An account of chatting with 18 AI companions for a month: AI friendship is hollow, but chatbots could enhance human socializing if developed responsibly  —  Our columnist spent the past month hanging out with 18 A.I. companions.  They critiqued his clothes, chatted among themselves and hinted at a very

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Cloud environments beyond the Big Three

The Big Three cloud providers, AWS, Microsoft, and Google, are going like gangbusters. The most likely reason is two letters: AI. The first quarter of 2024 saw the strongest growth since the third quarter of 2022. Enterprise spending on cloud infrastructure services topped $76 billion during Q1 2024, up by $13.5 billion (a 21% increase) compared

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Bankrupt crypto lender BlockFi announces plans to shut down its web platform by May and partners with Coinbase to allow clients to access and withdraw funds (Amaka Nwaokocha/Cointelegraph)

Amaka Nwaokocha / Cointelegraph: Bankrupt crypto lender BlockFi announces plans to shut down its web platform by May and partners with Coinbase to allow clients to access and withdraw funds  —  The plan administrator will continue to use Coinbase for upcoming distribution rounds, potentially involving recovered funds from FTX.

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