Memo: BuzzFeed plans to rely on OpenAI to enhance its quizzes and personalize its content while humans offer ideas, “cultural currency”, and “inspired prompts” (Alexandra Bruell/Wall Street Journal)

Memo: BuzzFeed plans to rely on OpenAI to enhance its quizzes and personalize its content while humans offer ideas, “cultural currency”, and “inspired prompts” (Alexandra Bruell/Wall Street Journal)

Alexandra Bruell / Wall Street Journal:
Memo: BuzzFeed plans to rely on OpenAI to enhance its quizzes and personalize its content while humans offer ideas, “cultural currency”, and “inspired prompts”  —  CEO Jonah Peretti said publisher would use the technology to make more comprehensive quizzes, interactive content