TikTok, Amazon, and others struggle to adopt China’s livestream ecommerce model in the US, as experts blame differences between US and Chinese consumer behavior (Tracy Wen Liu/Wired)

TikTok, Amazon, and others struggle to adopt China’s livestream ecommerce model in the US, as experts blame differences between US and Chinese consumer behavior (Tracy Wen Liu/Wired)

Tracy Wen Liu / Wired:
TikTok, Amazon, and others struggle to adopt China’s livestream ecommerce model in the US, as experts blame differences between US and Chinese consumer behavior  —  Selling over livestreams is a $40 billion business in China.  But Americans just aren’t responding.