Meta tests paying Reels creators based on public Reels’ performance, not ad earnings, and plans to roll out the program to Instagram in the coming weeks (Aisha Malik/TechCrunch)

Meta tests paying Reels creators based on public Reels’ performance, not ad earnings, and plans to roll out the program to Instagram in the coming weeks (Aisha Malik/TechCrunch)

Aisha Malik / TechCrunch:
Meta tests paying Reels creators based on public Reels’ performance, not ad earnings, and plans to roll out the program to Instagram in the coming weeks  —  Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels …