Sources: Linda Yaccarino plans to launch full-screen, sound-on video ads on Twitter’s short-video feed and is wooing celebrities in the hope of selling more ads (Hannah Murphy/Financial Times)

Sources: Linda Yaccarino plans to launch full-screen, sound-on video ads on Twitter’s short-video feed and is wooing celebrities in the hope of selling more ads (Hannah Murphy/Financial Times)

Hannah Murphy / Financial Times:
Sources: Linda Yaccarino plans to launch full-screen, sound-on video ads on Twitter’s short-video feed and is wooing celebrities in the hope of selling more ads  —  New CEO hits the ground running with plans for new ads offering and tells staff to get ready for ‘hand-to-hand combat’