Toto Haba, the SVP of LVMH brand Benefit Cosmetics, says the luxury conglomerate is discussing a plan with TikTok for limiting counterfeit products on the app (Alex Barinka/Bloomberg)

Toto Haba, the SVP of LVMH brand Benefit Cosmetics, says the luxury conglomerate is discussing a plan with TikTok for limiting counterfeit products on the app (Alex Barinka/Bloomberg)

Alex Barinka / Bloomberg:
Toto Haba, the SVP of LVMH brand Benefit Cosmetics, says the luxury conglomerate is discussing a plan with TikTok for limiting counterfeit products on the app  —  – Agreements can help improve quality of TikTok’s Shop effort  — TikTok aims for $17.5 billion US e-commerce business in 2024