Rumored iOS 18 Siri boost will be driven by massive acquisitions over years

Rumored iOS 18 Siri boost will be driven by massive acquisitions over years

Apple’s investment in more AI firms than any of its major rivals, and a marked increased in related job ads, backs up claims that Siri will see significant improvements at WWDC 2024.

A Siri icon superimposed on Apple Park

Again belying the claim that Apple is lagging behind the industry in its use of AI, the company has been hiring generative AI engineers, and more.

It’s also been acquiring companies such as AI-powered video compression firm WaveOne, and recently publishing AI research papers. Apple actually won an award for an AI research paper — back in 2017.

Rumor Score: 🤔 Possible

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