Apple’s fourth quarter earnings revealed that there are more than 2.2 billion active devices in use spanning the product lineup, which is a main driver to Apple’s continued successes in Services.
Propelling these numbers is the iPhone 15 lineup, which has an astounding 99% customer satisfaction rating and holds the top spot in sales for all markets, including four out of five best-selling models in the U.S., four of the top six in the U.K., and all five in Australia.
The iPhone 15 also set an all-time high with upgrades, and the iPhone 15 lineup drove a 6% increase in sales over last year’s quarter four. It broke records for sales in Europe and Asia-Pacific Major. According to Tim Cook, “The iPhone 15 is outselling the iPhone 14,” which signals the increasing popularity of the iPhone and the growth of active devices.
