Apple’s expected spring event may not actually happen, with new iPads and Macs instead thought to be introduced by promotional videos and website updates.
Apple events are usually how the company introduces new products and updates to the public, but it doesn’t happen every time. Following speculation about a spring event, it now seems that Apple won’t be holding one after all.
Instead of an event, Mark Gurman’s “Power On” newsletter for Bloomberg on Sunday expects that Apple will be announcing the products on its website, combining online videos with marketing campaigns.
