New research predicts that the success of the Apple One bundle will lead to Services accounting for more of Apple’s revenue than any other category bar the iPhone.
While analysts are concentrating on iPhone demand declining, and regulatory pressures on Apple only increasing, Counterpoint Research sees a strong future for Apple Services. Specifically, its predictions include Services accounting for 25% of Apple’s total revenue by 2025.
That would mean Services growing to over $100 billion in revenue annually for the first time. Counterpoint also expects that Apple’s overall revenue will have grown to $400 billion annually — despite regulatory issues.
