Apple Music emerges as the top choice for HomePod users — with Spotify also very strong on the platform.
Recent research from Consumer Intelligence Research Partners (CIRP) has shed light on the competitive music streaming hardware landscape. It reveals that Amazon’s in-house music services, Prime Music and Amazon Music Unlimited, are gaining significant traction.
The popularity of Amazon Music, however, raises concerns about fair competition, as roughly one-third of consumers use Amazon Prime Music. Meanwhile, 14% opt for Amazon Music Unlimited, potentially impacting the market share of rivals like Apple Music, Spotify, and Google’s YouTube Music.
