A considerable segment of Apple’s customer base own more than one of the company’s products, and their loyalty is a better indicator of the company’s success than just numbers.
Apple’s hardware ecosystem is expansive and diverse, encapsulating a range of devices from iPhones to Mac computers, each with its dedicated user base. However, when analyzing the penetration of these devices among US consumers, the numbers reveal more than just market share.
A recent Consumer Intelligence Research Partners (CIRP) study focuses on Apple users who purchased at least one Apple product within the last quarter. The survey results show an impressive 91% iPhone ownership rate among recent Apple customers.
