Apple doesn’t participate in big industry-wide events such as CES or E3. The most valuable company in the world holds its own events, thank you very much. Several times a year, Apple invites the press and industry professionals to Apple Park to hear all about its latest products and services. Apple calls these ‘events,’ and streams them live online to millions of watchers.
In 2023 there were three such events: WWDC in June, the Wonderlust iPhone event in September and Apple’s second fall event on October 30 (or October 31 if you weren’t in the U.S.). Similarly, in 2022 Apple held three events: a spring event on March 8, WWDC on June 6, and the iPhone 14 launch on September 7. In other years Apple has held four events though. Will Apple hold four events in 2024?
Read on to find out what events and new Apple product launches the company has in store for 2024.
Apple has confirmed that it will hold an event titled ‘Let loose’ on Tuesday May 7, at 7am PT (which is 10am ET, 3pm in the UK, and 4pm in Europe).
We had all but given up hope that Apple might hold an event in the spring of 2024, but the company has surprised us with an event scheduled for early May. Normally Apple’s spring events are in March or April.
At the event, Apple may reveal dates for the availability of the Vision Pro, which is yet to be released outside the U.S. Other new hardware is also expected to launch, including a new iPad Pro, new iPad mini, and iPad Air. We may also see a new Mac mini with M3 and M3 Pro.
We may also see new AirPods, or even a surprise like a HomePod with a display.
Just over a month after the May 7 event Apple will kick off WWDC with another keynote event. Apple has already announced WWDC24 will take place from June 10-14, starting with a keynote on June 10 at 10am.
The WWDC keynote is where Apple will announce its next major operating system releases: iOS and iPadOS 18, macOS 15, tvOS 18, watchOS 11, and visionOS 2. Expect to hear a lot about AI this year. Apple sometimes announces new hardware at WWDC; we could see new Macs: Mac Studio M3 and Mac Pro M3. If the iPads and Mac mini aren’t announced at the spring event we expect to see them at WWDC.
The Spring event timing is a little unusual. Apple has announced that the event will kick off at 7am PT which is:
US: 7am (PT), 8am (MT), 9am (CT), 10am (ET)
Canada: 7am (PT), 8am (MT), 9am (CT), 10am (ET)
UK: 3pm (BST)
Rest of Europe: 4pm (CEST)
India: 7.30pm (IST)
Singapore and China: 11pm
Japan: next day at 2am (JST)
Australia: 11pm (AWST), 11.30pm (ACST), midnight (AEST)
New Zealand: next day at 2am (NZST)
The WWDC keynote will start at 10 am PT. That translates to the following times in the countries where most of our readers live:
U.S.: at 10 am (PST/PDT), 11 am (MST/MDT), noon (CST/CDT), 1 pm (EST/EDT)
Canada: as above, and 2 pm (AST/ADT)
U.K.: at 6 pm (GMT/BST)
Europe: at 7pm (CET/CEST), 8 pm (EET/EEST)
India: at 10.30 pm (IST)
Australia: Next day at 1 am (AWST/AWDT), 2.30 am (ACST/ACDT), 3 am (AEST/AEDT)
New Zealand: Next day at 5 am (NZST/NZDT)
Apple keynotes usually last between one and two hours and feature CEO Tim Cook along with various other Apple executives. WWDC and the September event tend to be longer keynotes; the spring and late-fall events can be slightly shorter.
Apple holds three or four live or live-streamed events throughout the year where the company unveils its latest products and plans during a keynote address. They are usually held during similar times of the year:
March/April: Spring event
June: WWDC (Worldwide Developers Conference)
September: Fall event (aka iPhone and Apple Watch launch event)
October/November: Late-fall event(s)
This event calendar is by no means set in stone, though, with the spring and October events being less regular. Some years, Apple doesn’t hold a spring event at all, as was the case in 2023.
The summer and September events are more predictable, with software coming at WWDC in June and iPhones and Apple Watches in September. The October event often sees Apple launch new Macs, but this is another one that changes from year to year.
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Here are the events we expect to see in 2024, and what could launch.
The Let Loose event will start at 7am PT on May 7, 2024.
WWDC will take place from June 10-14 with the event kicking the conference off at 10am on June 10, 2024.
Apple uses WWDC each year to unveil the latest versions of its operating systems, so in 2024 we’ll get a preview of iOS 18, iPadOS 18, macOS 15, watchOS 11, and tvOS 18, and possibly an update to Apple’s realityOS.
New hardware sometimes makes an appearance at WWDC as well, so we may see the M3 Ultra Mac Pro and Mac Studio and any of the products we mention as potentials for the spring. Hopefully, we’ll get a date for the global Vision Pro launch if we haven’t already.
Apple’s Vision Pro headset hasn’t yet launched in locations including the U.K. Europe, Canada and Australia, so Apple could hold an event to talk about a worldwide launch. What else could we see? A new iPad mini and iPad Air as well as the M3 Mac mini. The AirPods could gain USB-C and we might even see a HomePod with a screen. We could even see Apple launch a 14-inch iPad Pro and other new iPads.
Following the keynote on the Monday, developer events and sessions will run throughout the week.
Dates for WWDC:
WWDC 2024: June 10-14
WWDC 2023: June 5-9
WWDC 2022: June 6-10
WWDC 2021: June 7-11
WWDC 2020: June 22-26
WWDC 2019: June 3-7
WWDC 2018: June 4-8
WWDC 2017: June 5-9
You can read more about WWDC date, times and everything you need to know in a separate article.
Apple always holds an event in September, and almost always uses this to announce a new iPhone and Apple Watch. (The only exception in recent memory was in 2020, as a result of Covid-related production issues. That year the iPhone was announced in October, but there was still a September event.)
Here are the past few Apple September event dates:
2023: Tuesday, September 12
2022: Tuesday, September 13
2022: Wednesday, September 7
2021: Tuesday, September 14
2020: Tuesday, September 15
2019: Tuesday, September 10
2018: Wednesday, September 12
2017: Tuesday, September 12
For more information about Apple’s September events read: Apple’s September iPhone event: Date, time, and what will launch.
There could be iPad and Mac events in October and/or November 2024. But this is a long way off so we won’t get into too much detail just yet.
In the past, Apple has held a second fall event on the following dates:
2023: Monday, October 30
2022: No event
2021: Monday, October 18
2020: Tuesday, October 13 and Tuesday, November 10
2019: No event
2018: Tuesday, October 30
2017: No event
2016: Thursday, October 27
2015: No event
2014: Thursday, October 16
2013: Tuesday, October 22
2012: Tuesday, October 23
2011: Tuesday, October 4
We expect Apple to launch new iPads and Macs in the late fall/autumn.
For more information about Apple’s October events read: Apple’s October Event: Date, time and what will launch.
Here are the dates of the past seven Apple spring events.
2024: Tuesday May 7
2023: No event
2022: Tuesday March 8
2021: Tuesday April 20
2020: No event
2019: Monday March 25
2018: Tuesday March 27
2017: No event
2016: Monday March 21
2015: Monday March 9
2014: No event
2013: No event
2012: Wednesday March 7
For more information about Apple’s spring events read: Apple Spring event: Date, time, product launch rumors.
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