Apple os continuing to thrash Google in app expenditure, with iPhone owners outspending Android counterparts with their App Store purchases. However, Google Play still has more app downloads.
Over the years, Apple has continued to enjoy a lead on Google when it comes to consumer spending on apps. In Sensor Tower’s Digital Market Index Report for the first quarter of 2024, this is still the case.
The report states that overall consumer spending on mobile platforms in general continued to be strong, with a 9.5% year-on-year improvement.
