Amazon is testing a redesigned home page for its shopping app on Android and iOS.
It brings a new Window Display that offers users personalized recommendations based on their purchase habits and browsing history.
The Buy Again hub has also received a refresh with a new layout and complementary item recommendations.
After adding an AI-powered shopping assistant and new shopping guides to its app earlier this year, Amazon is now testing a home page redesign for its iOS and Android apps. The updated home page introduces new features and design elements that aim to offer users a more personalized and easy-to-navigate shopping experience.
Amazon says that its shopping app will feature a new section at the top offering personalized recommendations based on your interests. This section will feature a carousel of large, rectangular cards that Amazon calls “Window Display.” It will feature products based on your purchase and browsing history and “highlight trending products, new releases, best-sellers, and deals” based on your preferences.
