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Report: since Apple debuted Intelligent Tracking Prevention, the cost for advertisers to reach Safari users has dropped 60%+, as such ads are less desirable (Michael Potuck/9to5Mac)

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Michael Potuck / 9to5Mac:

Report: since Apple debuted Intelligent Tracking Prevention, the cost for advertisers to reach Safari users has dropped 60%+, as such ads are less desirable  —  In the two years since Apple released Safari’s Intelligent Tracking Prevention feature that keeps websites from tracking users around the web …