Q&A with WarnerMedia's Bob Greenblatt on why AT&T named its streaming service HBO Max, price wars over shows like Friends, and pitching streaming to NBC in 2015 (Lacey Rose/Hollywood Reporter)
Lacey Rose / Hollywood Reporter:
Q&A with WarnerMedia’s Bob Greenblatt on why AT&T named its streaming service HBO Max, price wars over shows like Friends, and pitching streaming to NBC in 2015 — AT&T’s new streaming service chief opens up about his strategy to expand a treasured brand with 10,000 hours of programs targeting a younger demo.
Q&A with WarnerMedia's Bob Greenblatt on why AT&T named its streaming service HBO Max, price wars over shows like Friends, and pitching streaming to NBC in 2015 (Lacey Rose/Hollywood Reporter)
Source: Tech Meme
