Sources: France's third largest telecom, Bouygues, awarded a contract to Google to develop a targeted TV ad system using data from Bouygues' set-top TV boxes (Lara O'Reilly/Digiday)
Lara O’Reilly / Digiday:
Sources: France’s third largest telecom, Bouygues, awarded a contract to Google to develop a targeted TV ad system using data from Bouygues’ set-top TV boxes — Google has long pitched YouTube as an alternative to traditional TV advertising, but it’s never managed to make a move into the $170 billion global TV ad market itself.
Sources: France's third largest telecom, Bouygues, awarded a contract to Google to develop a targeted TV ad system using data from Bouygues' set-top TV boxes (Lara O'Reilly/Digiday)
Source: Tech Meme
