There are countless creators on YouTube, which can make it difficult for smaller channels to get the kind of attention their videos deserve. Especially when you factor in the giant multi-million subscriber channels that tend to crowd out everyone else. If you have ever felt like helping a smaller channel cut through the noise, YouTube rolled out a solution last year called “hype,” but it was initially only available in a handful of countries. Now that feature is finally expanding to more markets, including the US.
YouTube has announced the global expansion of Hype. Its channel-promoting feature has now gone live in 39 countries, including the US, the UK, Japan, Korea, Indonesia, and India. In addition to the expansion, YouTube has also rolled out a few new features to make Hype easier to use.
