Apple and Samsung tend to dominate the list of most popular smartphones each quarter. Now, Counterpoint Research has announced the top ten best-selling phones of Q2 2025, and it’s mostly business as usual.
Counterpoint Research revealed that iPhone 16 series handsets were the top three most popular smartphones in Q2 2025. The iPhone 16 was at the top, followed by the iPhone 16 Pro Max, and then the iPhone 16 Pro. Curiously, the iPhone 16 Plus was entirely missing from the top ten list. So we can perhaps see why the company changed tack and launched the iPhone Air last week.
