Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for $3.95B (Angelina Rascouet/Bloomberg)
Angelina Rascouet / Bloomberg:
Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for $3.95B — – Ad group makes biggest purchase yet in consumer-data bet — Traditional marketing firms are fighting new rivals online
Publicis to buy US digital marketing company Epsilon, which collects vast amounts of consumer data like transactions, location, and web activity, for .95B (Angelina Rascouet/Bloomberg)
Source: Tech Meme
