Take a look at YouTube’s Trending page, and you’ll see that videos from some of the site’s most popular creators have something in common. Jenna Marbles’ newest video is 20 minutes long. Felix “PewDiePie” Kjellberg’s is 30 minutes long. Shane Dawson’s latest documentary is more than 60 minutes long. YouTube, a site where videos used to hover around seven or eight minutes, is now inundated with videos that are running longer and longer. The change is partially due to what viewers are interested in, but it also represents creators’ latest attempt to earn as much revenue as they can from their videos.
Longer videos have more room for ads, and more ads mean an increase in revenue for creators. Breaking that 10-minute mark is particularly…
YouTube videos keep getting longer
Source: New feed
