How companies like McDonald's and Facebook use podcasts, such as Gizmodo-produced The Sauce, as subtle brand-building efforts meant to entertain and persuade (David Yaffe-Bellany/New York Times)


David Yaffe-Bellany / New York Times:
How companies like McDonald’s and Facebook use podcasts, such as Gizmodo-produced The Sauce, as subtle brand-building efforts meant to entertain and persuade — With podcasts rising in popularity, it’s no surprise that companies are producing their own. What’s more surprising is that people are actually listening to them.
How companies like McDonald's and Facebook use podcasts, such as Gizmodo-produced The Sauce, as subtle brand-building efforts meant to entertain and persuade (David Yaffe-Bellany/New York Times)
Source: Tech Meme