The biggest surprise at Apple's keynote was not a new feature, device, or service, but an aggressive pricing strategy that's a departure for the company (Mark Gurman/Bloomberg)


Mark Gurman / Bloomberg:
The biggest surprise at Apple’s keynote was not a new feature, device, or service, but an aggressive pricing strategy that’s a departure for the company — – Company lowers cost of some iPhone, Apple Watch models — $4.99 a month for TV+ video service undercuts many rivals
The biggest surprise at Apple's keynote was not a new feature, device, or service, but an aggressive pricing strategy that's a departure for the company (Mark Gurman/Bloomberg)
Source: Tech Meme