Tati Westbrook and James Charles’ new videos are a lesson on how to placate YouTube’s wildest fans
Beauty YouTuber Tati Westbrook posted a video that lost fellow YouTuber James Charles three million subscribers, and then asked fans to stop unfollowing him. They listened — and showcased a cycle that defines fan culture on YouTube. After Westbrook’s plea, fans started re-following Charles in droves, with more than 45,000 people hitting subscribe just one
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